The trademark “PURE LOVE BY AGP” is proudly owned by Sh.Rajesh Vajawat & his son Mr. Mohit Vajawat, representing a commitment to genuine craftsmanship and originality. Registered under Class 14, it encompasses a wide range of precious creations — from jewellery and precious metals to semi-precious stones, watches, amulets, and ornamental designs.
Pure Love by AGP brings together refined craftsmanship and modern design to create jewellery that feels luxurious, effortless, and timeless—made to be worn and loved every day.
Only certified gold and carefully selected materials are used to ensure lasting shine, purity, and unmatched quality.
Our skilled artisans and jewellery experts craft every piece with precision, passion, and attention to detail.
Dedicated customer support to guide you at every step—from selection to after-purchase care.
Pure Love by AGP (Ananth Gold Palace) is a fine jewellery collection that blends delicacy with bold design. Each piece is an expression of modern luxury — sophisticated yet wearable, refined yet radiant. The collection celebrates the essence of “everyday luxury,” offering jewellery that embodies effortless elegance and timeless charm.